A linguistics landscape of an Indonesian metropolitan spot: A glimpse over Braga
نویسندگان
چکیده
This paper analyzes and explores the use of language in public spaces using field linguistics landscape. The purpose is to indicate analyze linguistic landscape features billboards, road signs, commercial shop campaign posters, etc that found Braga Street, Bandung City. Street one famous areas because has many unique buildings so people, especially youngsters come even just hang out. data collected by writer are virtual Google View application. area with application then takes screenshots those signs. Qualitative descriptive conducted this applying Shohamy Gorter’s theory which refers analysis characteristics bilingual multilingual signs better understand multi-ethnic multi-cultural city. result monolingual dominates private sector. Sundanese still maintained people as evidenced existence local language. English a foreign quite often used sign makers area. can attract visitors giving an impression, economic sector their marketing strategy. Although aspect very minimal, it show (Braga Street) already varied.
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ژورنال
عنوان ژورنال: Berumpun
سال: 2022
ISSN: ['2622-8831', '2622-8335']
DOI: https://doi.org/10.33019/berumpun.v5i1.93